About Us!
A message from Our founder…
As a UEFA A-licensed football coach with over 25 years of experience, I have seen firsthand the transformative power of elite-level skill development in young players. This passion for coaching and player improvement inspired me to found PERFORM FOOTBALL, a specialised coaching programme dedicated to helping children reach their full potential on the pitch through personalised, detailed sessions. KPIs are used to track progress, guiding each child towards improvement and connecting their development with talent identification and recruitment opportunities at professional clubs.
Perform Football supports children attending the Elite Pathway program provided by our local professional club.
My Coaching Backgroun
- 20+ years of coaching experience at the highest levels of youth and senior football.
- Holder of the prestigious UEFA A License, the highest coaching certification in the world, as well as the FA Youth Award 3, AFC ‘A’ License, and a BSc (Hons) in Educational and Social Psychology, Coaching, and Management.
- Consulted on and contributed to national coaching frameworks and playing philosophies at FIFA and international level.
- Supported AFC national youth coach education programmes and delivered AFC ‘A’ License courses alongside FIFA tutors.
- League Managers Association (LMA) Ambassador
Our Coaching Philosophy
I am committed to providing the highest level of training and support to help your child reach their goals and thrive on the pitch. I invite you to join us on this exciting journey of skill development and personal growth.
A unique USP that only we offer. Having created playing philosophy’s, development plans and international game framework alongside FIFA Pro licence Technical Directors and National coaches.
How are we different ?
- Coaching led byUEFA A-licensed coach with 25+ years’ experience, including Premier League and elite pathway programs.
- Small groups, maximum focus – every child gets personalised attention; no generic mass coaching.
- Clear progress plans – weekly action plans, measurable improvement, and ongoing feedback.
- Elite opportunities – access to trials, talent ID, and professional club pathways.
- Proven curriculum – developed with FIFA tutors and international coaches.
- Fun, challenging environment – technical, tactical, and psychological growth combined with engaging sessions.
Praise for Chris
My three children attended a session where Chris was coaching. Chris took the time to provide individual feedback that was accurate and informative. Chris’ feedback led to real improvements in their development. Chris also arranged for my son to attend a talent ID day at a professional academy and showed genuine interest in helping him progress in the club’s player development pathway.”
Kevin, Youth coach from Canada
I consider Chris a friend and someone with with great knowledge and understanding of elite development for your child
Mattias Nowak
Matthias Nowak 2 x women’s Bundesliga champions manager and head elite Bayern Munich academy coach
Chris has an amazing ability to focus on key detail and establish a great friendly trusting relationship of players of all ages
Paul Smalley
FIFA/FA UEFA pro licensed tutor & National technical director.
Chris is always enthusiastic, warm kind and very professional, very intelligent and has great attention to detail,I highly recommend and trust him.
Tosh Farell
Wayne Rooney’s former coach ex Everton Academy.